Sto-retail-ing™: Retail Through A Storytelling Lens
There is no greater agony than bearing an untold story inside of you - Maya Angelou There is something uniquely transformative about sharing one's personal truth - one’s story. Beyond heritage and the ancient traditions of oral storytelling, there is a shared healing that transpires between a storyteller and her audience. In freeing herself of her testimony, the storyteller inadvertently grants her audience permission to curate, even share their own. In the world of retail, s